News

MEDIA RELEASE | December 23, 2019

In the wake of the devastating fires, Pick a Local Pick SA! is calling on all South Australians to ensure locally grown produce features on the tables of every festive gathering this summer.

As local growers assess the damage caused by the fires, along with the fallout from the heatwave, every South Australian has an opportunity to support the industry by purchasing their festive fresh produce at local independent retailers.

Pick a Local Pick SA! Campaign Manager Penny Reidy said, “Such a simple act of buying a punnet of locally grown strawberries and a kilogram of local cherries will help the industry through this hardship.”

There will be a good level of supply, despite the damage caused by the fires, there is an opportunity to support local growers through the sale of what they have produced and picked to enable them to continue through the uncertain period.

Angelo Demasi, President of the Horticulture Coalition of South Australia, said “The greatest support South Australians can give our industry is to buy local. I encourage every South Australian household to take the opportunity to make a purchase of locally grown produce from their independent fruit and vegetable retailer this week.”

South Australians are encouraged to look for a local retailer displaying the Pick a Local Pick SA! sign to know they are providing support to South Australian growers, wholesalers and retailers.

ENDS

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Media Contacts: 

Penny Reidy                      e. penny@saprodcuemarket.com.au | m. 0408 877 797

Angelo Demasi                  e. angelode@saproducemarket.com.au | m. 0417 835 340

About Pick A Local, Pick SA!

Pick a Local, Pick SA is a South Australian based campaign run by Market Fresh SA. The South Australian Produce Market and SA Chamber of Fruit and Vegetables Industries have come together to form Market Fresh to highlight the important role the independent retail sector play in the local horticulture industry. The independent retail sector consists of local business owned by local South Australian families who source the bulk of their produce from local growers.

The Pick a Local, Pick SA campaign reminds customers that when they see this logo, they can feel assured that they are not only buying fresh produce that was handpicked this morning from growers and wholesalers at the South Australian Produce Market. They are also supporting local businesses, local families, local growers, local communities, local jobs, the local industry and the local economy.

The campaign consists of extensive print and social media advertising, regular competitions and in-store promotional activities.